1. PASSION-gives life power, juice, and meaning. There is no greatness without a passion to be great-great parent, athlete, scientist, artist, and businessperson.
  2. BELIEF-passion and belief provide the fuel toward excellence.
  3. STRATEGY-a way of organizing resources.
  4. CLARITY OF VALUES-the fundamental ethical, moral, and practical evaluations we make about what’s most important in our lives.
  5. ENERGY-people of excellence have all had the energy to take opportunities and shape them.
  6. RAPPORT-BONDING POWER-the ability to connect with people at deepest levels of your heart.
  7. MASTERY OF COMMUNICATION-the essence of what this book is about. People who fail take the adversities of life and accept them as limitations; people who succeed have learned to turn those adversities into challenges that teach them strength. The people who shape our lives and our cultures also have the ability to communicate a vision or a quest or a joy or a mission to others.

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